Ubisoft's Rabbids are hopping into The Sandbox metaverse

The French video game company Ubisoft has teamed up with the NFT metaverse game, The Sandbox, to bring Rabbids, one of their iconic character IPs, into the game. The in-game avatars feature the iconic Rabbids and are being released in four different tiers, with the higher the tier, the higher the rarity. 

Ubisoft will be releasing 2,066 Rabbids avatars in celebration of the Lunar New Year. Furthermore, each character will contain special in-game benefits for the player, including exclusive drops and surprises. The current Lunar New Year, represents the year of the rabbit, fitting perfectly with the release of Rabbids characters.

This is not the first time Rabbids characters have collaborated with The Sandbox; last year, The Sandbox featured Rabbid NFT items and accessories while showcasing a museum experience. Soon, it is reported that the game will launch a Rabbids game world for players to experience.

Ubisoft and Web3 Gaming

Ubisoft is one of the first traditional gaming companies to take note of web3 and NFT gaming. Since 2018, the company has made progressive steps towards integrating and collaborating with various web3 projects such as Nine Chronicles and Animoca Brands.

However, the company’s journey to web3 hasn’t been exactly smooth sailing. Ubisoft has also received substantial negative criticisms towards its crypto movement. Just recently, Ubisoft confirmed the cancellation of its rumored NFT game called Project Q. It was likely due to the negative reactions from its fans that the company had to abandon the project and switch over the “research mode” for NFT gaming projects.

Despite the criticisms, the recent collaboration with The Sandbox proves that Ubisoft is still working on web3 collaboration.  The company is certainly not the only one taking part in this movement, likely recognizing the potential of the metaverse and NFTs in the future.

Final Thoughts

The Sandbox’s latest collaboration with Ubisoft looks to be an exciting project, offering fans of the Rabbid IP to fully enjoy dressing up as their favorite characters in The Sandbox metaverse.

If you want to learn more about The Sandbox, visit our page containing all important news and information on the game. Stay tuned for more NFT game news.