Mocaverse's Strategic Expansion in South Korea

ChainPlay

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10 months ago

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On February 28, 2024, Mocaverse, the marquee growth network powered by Animoca Brands, revealed its strategic expansion in the South Korean market. This move involves crucial partnerships with key entities to facilitate the integration and export of Korean Web3 culture. The initiative, set to commence this week, encompasses various sectors, including K-pop, digital IP, and GameFi.

Moca ID: Gateway to Web3 Experiences

Mocaverse introduces Moca ID, an on-chain identity system dedicated to Web3 gaming, culture, and entertainment. This innovative system allows holders to access a curated catalog of experiences in collaboration with renowned Korean brands. Partners include Cube Entertainment, IPX (formerly LINE Friends), Planetarium Labs, Gomble Games, and Bellygom from the LOTTE Group (Daehong Communication). This strategic alliance aims to offer users a diverse range of Web3 experiences.

Through co-branded social IP activations and cross-program points swap missions, Moca NFT and Moca ID holders can immerse themselves in well-crafted Web3 games. Exclusive collaborations, such as the (G)I-DLE x Mocaverse mashup video based on the hit song "Queencard" and a phygital crossover with LINE Friends, will engage fans and attract retail users to Web3.

Animoca Brands' Vision for South Korea

Alan Lau, Chief Business Officer of Animoca Brands, expressed excitement about Mocaverse's role as a hub for culture and entertainment in Web3. South Korea has been identified as a core market to watch in 2024, with potential for powerful cross-project co-creation and enhanced celebrity-fan interaction.

Representatives from partner organizations shared their enthusiasm for the collaboration. Cube Entertainment emphasized the unique and meaningful engagement opportunities offered by Mocaverse through Moca ID. IPX sees endless potential and a chance for symbiotic growth, while Planetarium Labs is thrilled to contribute its gaming expertise to enrich the global Web3 community.

Chris Chang, Chief Business Officer of Gomble Games, expressed delight in linking diverse and entertaining casual game content with Mocaverse users. The goal is to provide the simplest and most enjoyable Web3 experience, focusing on a casual and immersive user journey.

Samuel Kang, Head of Web3 Business at Daehong Communication, highlighted the partnership's significance in expanding the loyalty program to the Web3 space. This collaboration not only grants Web3 users access to Web2 benefits and rewards but also introduces exciting Web3 experiences to the existing community.

About Mocaverse and Its Partners

Mocaverse stands as a marquee growth network with an interoperable infrastructure layer, connecting Account, Identity, Reputation, and PointFi systems. Cube Entertainment, IPX (LINE FRIENDS), Planetarium Labs, Gomble Games, and Bellygom from LOTTE Group are key partners contributing to the development of a vast on-chain cultural economy.

About Cube Entertainment, IPX, LOTTE Group, Planetarium Labs, Nine Chronicles M, and Gomble Games

A brief overview of Mocaverse's partners, including Cube Entertainment's role as a leader in developing outstanding artists in the K-pop industry and IPX's global character brand evolution. LOTTE Group's Daehong Communication, Planetarium Labs, Nine Chronicles M, and Gomble Games each bring unique expertise, contributing to the success of Mocaverse's strategic expansion.

Mocaverse's collaboration with these prominent partners signifies a major step towards establishing itself as a key player in the thriving South Korean Web3 ecosystem, promising exciting and immersive experiences for users worldwide.