The Sandbox partners with mm2 and Metaviva to create Asian-themed virtual world in gaming metaverse

The Sandbox, a leading gaming metaverse platform, has announced a new partnership with Metaviva, a subsidiary of regional media and entertainment company mm2 Entertainment. As a result of the partnership, mm2’s IPs will be included in a virtual playground in The Sandbox gaming metaverse.

According to Ng Say Yong, the Chief Content Officer of mm2 Entertainment, they are pleased to have partnered with The Sandbox and to be one of the more than 200 brands and intellectual properties already present in their virtual environment. He added that they are thrilled to represent Asian material from the area and to provide experiences for people to enjoy.

As part of the collaboration, Metaviva and mm2 will own a 6x6 voxel plot of LAND. This LAND will provide gamers with interactive experiences that extend real-world material including movies, drama series, sports, and music. In the metaverse, players will be able to interact with other fans while playing games, visiting virtual film sets, and accessing locked content.

Darren Ho, the Head of Web3 and Metaviva, stated that their partnership with The Sandbox will enable them to discover new opportunities in the entertainment industry and to maintain people’s interest beyond what they currently can offer.

The Sandbox will work with Metaviva and mm2 to develop innovative experiences taking place on the Metaviva LAND. Filmmakers and artists will be able to interact with their audience through these immersive experiences, as well as promote forthcoming movies, create new money sources, and create new types of virtual entertainment.

This partnership between The Sandbox and Metaviva will bring new possibilities for storytelling, fan engagement and revenue streams for the entertainment industry.

About The Sandbox 

The Sandbox is a leading gaming metaverse platform that allows players to create, share and monetize their own gaming experiences using blockchain technology. The platform is built on the Ethereum blockchain and uses a cryptocurrency called SAND as the in-game currency. 

The Sandbox allows players to buy, sell, and trade virtual land, called LAND, in a decentralized virtual world. Each LAND is a non-fungible token, meaning that it is unique and cannot be replicated. 

The Sandbox provides players with a wide range of tools and resources to create their own games and experiences, including 3D assets, game templates, and a scripting engine.