New NFT Report Reveals the 10 Most Socially Active NFT Projects: MASK, ICP, and FET Dominate

NFTs may no longer be the latest shiny toy in the crypto space, but the social buzz around them is alive and kicking. A new report released by Phoenix Group, powered by analytics from LunarCrush, just dropped a fresh insight into what NFT communities are actually talking about online. This social activity leaderboard tracks mentions, posts, and interactions across social platforms over a 24-hour window, and the results might surprise you.

Some names on the list are expected, while others are quietly emerging with serious momentum. One thing is clear, social engagement is breathing life back into NFT ecosystems, even during slower market periods.

MASK Network Leads the Pack

Mask Network (MASK) grabbed the top spot. With 7,400 social posts and a whopping 1.3 million interactions, it's not just winning the popularity contest, it’s redefining how NFTs and decentralised identity work together.

Mask is unique. It bridges Web2 platforms like Twitter and Facebook with Web3 features. That means you can send encrypted messages, share NFT content, and interact with dApps right where your social following already exists.

This ability to layer Web3 over traditional social platforms is why Mask is getting so much attention. Developers love the integration options. NFT creators appreciate the visibility. Every day users get a smooth and familiar experience without losing their privacy. No wonder Mask is trending at the top.

ICP and FET Round Out the Top Three

Coming in second is Internet Computer Protocol (ICP), logging 5,500 active posts and over 472,000 interactions. ICP has been quietly building one of the most advanced decentralised infrastructures in the blockchain world. Its focus on scaling Web3 apps, including NFT projects with low latency and high throughput, is finally paying off in visibility.

Unlike hype-driven projects, ICP backs its buzz with deep technical foundations, and communities seem to recognise that. Right behind it is Fetch.ai (FET), with 5,000 posts and 656,400 interactions. FET lives at the intersection of AI and blockchain. Its smart agent technology, now being explored in the NFT world, is pushing boundaries.

What makes FET different is its AI-first approach. Rather than just listing digital art, it’s enabling intelligent NFTs that can evolve, learn, and react to environments. In a world fascinated by ChatGPT and generative AI, that edge matters.

Gala Games Stays in the Game

GALA may be one of the older names in the NFT world, but it's not losing steam. With 4,600 posts and 207,500 interactions, Gala shows that play-to-earn communities remain engaged. Its ongoing focus on decentralised entertainment and gaming keeps the conversation going.

Whether it’s new game launches or updates to existing titles, Gala understands how to activate its fan base. Social activity is driven by creators, players, and even third-party developers expanding the ecosystem. Legacy in Web3 doesn’t guarantee relevance, but Gala is proving that if you keep building, people will keep talking.

Metaverse Still Matters: SAND and APE Make the List

Metaverse-based tokens Sandbox (SAND) and ApeCoin (APE) landed in fifth and sixth. SAND had 3,700 posts and 197,500 interactions, while APE followed closely with 3,600 posts and 276,900 interactions.

SAND continues to ride the wave of virtual land and world-building. With new partnerships and regular events, its visibility remains strong. Users are not just holding tokens; they’re building, showcasing, and collaborating.

APE, the utility token for Bored Ape Yacht Club, remains a cultural staple. It benefits from brand strength, memes, merch, and the endless creativity of the BAYC ecosystem. Even when prices fluctuate, the community chatter doesn’t fade.

Render Brings Tech and Art Together

Render (RNDR) is another standout. It showed 3,100 posts and 330,300 interactions in just 24 hours. RNDR provides decentralised rendering services, especially for 3D artists, game developers, and AI innovators.

This makes it ideal for NFT creators who want to go beyond static images and into immersive visual storytelling. Think animated NFTs, virtual reality assets, and AI-generated scenes.

As content creation in Web3 becomes more complex, tools like Render are gaining more attention, and their social metrics prove it.

Smaller Names, Big Communities

The last three on the leaderboard bring niche focus and tight-knit followings.

SuperRare (RARE) continues to push curated digital art. With 3,100 posts and 216,500 interactions, it remains relevant in conversations about art royalties, authenticity, and digital curation. SuperRare attracts serious collectors, emerging artists, and people who value quality over hype.

Pengh (PENGU) shows that meme culture still has weight. It gathered 3,100 posts and a strong 456,600 interactions. With playful visuals, community-driven memes, and a light-hearted vibe, PENGU sits somewhere between culture and collectibles. It’s easy to dismiss meme projects, but the interaction numbers speak volumes.

Finally, ME, known for pushing the concept of digital identity and self-expression, rounds out the list with 3,000 posts and 435,000 interactions. It speaks to a growing segment of NFT users who view tokens not just as assets, but as mirrors of their digital selves, a means to express beliefs, affiliations, or moods in a decentralised world.

What This All Means

This report doesn’t just show who’s popular. It shows where the NFT conversation is evolving.

We’re seeing more than just art or profile pictures. We’re seeing AI, infrastructure, social privacy, identity, and community culture taking center stage.

Some key themes emerge:

• Utility drives engagement: MASK, ICP, FET, and RNDR are all functional tools, not just collectibles.
   
• Entertainment still holds power: GALA, SAND, and APE keep people talking through games and experiences
   
• Art and culture remain core: SuperRare and PENGU tap into emotion, aesthetics, and humor.
   
• Digital identity is gaining ground: Projects like ME show that people want more control over how they’re represented online

It’s clear that NFTs are no longer one-dimensional. They are evolving ecosystems, tools, and expressions of belonging.

Finally

Social activity is a powerful metric. It tells us what communities care about, what they’re building, and how they connect. This latest report from Phoenix Group and LunarCrush highlights a diverse, creative, and growing NFT world. One where the conversation is rich, the ideas are big, and the community is anything but passive.

MASK, ICP, and FET may be leading today, but the field is full of movement. Tomorrow could tell a very different story. If you're watching where Web3 is going next, this report is a good place to start.