SoFi to Relaunch Crypto Investing by Year-End Following Regulatory Shift

SoFi Plots Crypto Comeback After Regulatory Shift

SoFi CEO Anthony Noto has confirmed the fintech firm will relaunch cryptocurrency investing by the end of 2025, capitalizing on a more favorable regulatory environment shaped by Trump-era policies. SoFi was forced to halt its crypto services in late 2023 to secure a bank charter amid heightened federal scrutiny, previously allowing users to trade over 20 digital assets before requiring liquidation or migration to Blockchain.com.

With updated guidance from the Office of the Comptroller of the Currency (OCC) now permitting regulated banks to engage in crypto activities, Noto told CNBC that SoFi is preparing a broader, more integrated return to the sector. The company aims to embed crypto and blockchain capabilities across its core offerings-including lending, savings, spending, investing, and insurance-over the next six to 24 months, potentially accelerating through acquisitions. Planned features may include crypto-backed loans and direct digital asset payments2.

Traditional Finance Embraces Crypto as SoFi Eyes Expansion

SoFi’s renewed push into crypto aligns with a wider trend of traditional financial institutions deepening their involvement in digital assets, as seen with Bank of America and Morgan Stanley signaling interest in early 2025. Meanwhile, crypto-native firms like Circle and BitGo are pursuing bank charters, further blurring the lines between legacy banking and digital finance2.

Noto emphasized that SoFi’s ambitions extend beyond simple crypto investing, envisioning a future where blockchain technology is integrated throughout its product suite. The company’s strong customer growth-adding 800,000 new users in the latest quarter-and improved credit metrics position SoFi to capitalize on rising demand for diversified investment options and the evolving regulatory landscape2.

Regulatory Clarity Fuels SoFi’s Strategic Vision

The company’s crypto comeback follows a period of regulatory uncertainty triggered by the 2022 FTX collapse and subsequent SEC crackdowns. Now, with OCC guidance and deregulatory moves from Trump-appointed officials, SoFi sees an opportunity to lead in merging traditional and digital finance. Noto said the company could accelerate its crypto rollout through acquisitions and is exploring innovative offerings like crypto-backed loans and payment solutions2.

As governments and institutions worldwide begin to reconsider their stance on digital assets, SoFi’s integrated approach could set a new standard for fintechs navigating the intersection of banking and blockchain.