Nansen Review 2025: Smart Money, Tools & Pricing Explained

If you want to gain an advantage in the complex blockchain and crypto industry, then you need to read this Nansen review. Nansen is a top blockchain analytics platform dedicated to delivering market understanding and tracking capabilities to its clients.

The aim of Nansen is to provide users with spot-on intelligent data and deep analysis. The Nansen platform allows users to identify market trends alongside following professional trades, discovering emerging tokens, and getting details of NFT marketplaces. Let’s dig into the details.

Key Takeaways:

• Nansen is a top blockchain analytics platform offering powerful on-chain analytic tools and features that help its clients remain ahead of the market curve and make informed decisions.
• Nansen 2 is an updated version of the Nansen app. While Nansen 2 has introduced new features, Nansen 1 will remain available until the analytics firm completes the migration process.
• The Nansen pricing ranges from $99/month to $1,299 per month. While getting a Nansen Pro plan is expensive, the insight that the platform provides makes up for the cost.

What is Nansen?

Nansen is a blockchain analytics platform that gives users blockchain data insights to better understand the crypto market. The advanced artificial intelligence (AI) system at Nansen performs instant, effective conversions of crypto raw data into clear analytical insights for users. 

The platform gathers enormous on-chain data from multiple networks simultaneously before presenting it as clear insights using user-friendly dashboards. Nansen introduces transparency as its core concept while connecting wallet labels to high-value trader identification and signaling emerging investment prospects.

Nansen provides three specialized features to users, including the Wallet Profiler, NFT Paradise, and Smart Money tools. These tools enable you to observe professional trader activities while tracking their price and volume movements.

Also, you can use our Nansen Promo Code: “chainplay” to get a 10% discount on any of Nansen’s paid plans.

Comparison With Other Analytics Tools

Nansen is one of many on-chain analytics platforms designed to help their clients get a clearer understanding of the blockchain space. This section provides an evaluation of Nansen against alternative services.

Nansen 2

Nansen 2 is the latest version of the analytics platform. The latest version of Nansen 2 delivered various essential improvements together with new capabilities that focused on user-friendly interfaces and robust on-chain analytical functions. 

The reinvented user interface of Nansen 2 makes customization easier than it has ever been on the platform. The update also features more enhanced dashboards, faster data processing, and more detailed insights and covers more chains than the original platform. 

Nansen 2 stands out as an all-in-one solution in the world of blockchain analytics. Nansen 2 is still in development and new features are consistently being added. Users can access both platforms until the full transition to Nansen 2 is complete.

Nansen Tools and Features Review

Nansen has a wide range of powerful on-chain analytics tools designed to give users a clear view of market trends. Here's a breakdown of its core features:

Smart Segment 

Smart Segments is a Nansen feature that lets users create wallet lists based on any defined criteria, so they can track the crypto/NFT wallets. Wallet lists can be created based on balance, digital assets they hold, transaction activity, and many other factors. These segments can be easily identified or filtered on tables.

The Smart Segment tool can help users easily understand market trends and behaviors of investors or projects they are interested in. The wallet lists in Smart Segment are updated in real-time, allowing users to monitor changes and the latest activities of the wallets they are interested in.

Smart Money 

Smart Money is one of Nansen's most popular features. Nansen has labeled over 350 million addresses, with 10K representing "Smart Money." Sometimes they are also called whales, venture capitalists, or hedge funds. The Smart Money tool helps users track and analyze the transactions of these large wallets.

Users can enable alerts to get notifications when smart money addresses make big moves. The investment patterns of smart money can help other users predict market moves. Investors can use this information to get early access to some projects.

AI Signal 

AI Signals is an advanced Nansen tool that gives real-time insights into market trends. It uses machine learning algorithms to process market data in real time. Complex data are simplified, helping traders understand important trends and movements.

Factors like trading activities, inflow or outflow of funds from tokens, and others are processed to help traders understand what is happening in the market. AI Signal allows users to explore various types of signals, from signals related to new tokens to signals about the activities of large wallets (whales). 

This helps users gain a broader perspective on the market. With the signals and analyses provided by AI Signal, users can make investment decisions based on accurate data and information, thereby enhancing their chances of success in transactions.

Token God Mode

Token God Mode is another standout feature of Nansen. Token God Mode provides a comprehensive overview of a specific token, including its price history, trading volume, and on-chain activity. It also gives users a breakdown of the token's holders. 

Token God Mode shows how a selected token is distributed among different wallet categories (whales, smart money, retail investors). Token God Mode also gives users access to simplified charts and visual graphs. With infographics, users get an easy way of tracking and analyzing data without having to process complex information.

 Wallet Profiler

The Wallet Profiler is a very powerful tool offered by Nansen. Nansen's Wallet Profiler analyzes the transaction history, token holdings, and interactions of the wallet with various tokens. Users can also use this tool to find out the current balance of the wallet, its transaction history, and other tokens that the wallet holds. The key features of this tool are:

• The History Portfolio feature of this tool tracks and analyzes the wallet’s historical crypto holdings over time. Users can use this to learn how a smart wallet has evolved over time. 
• There is a real time update feature for users who want to get updates on the most current activities of a select wallet address.
• The Wallet Profiler also has options for visual data representation. This gives users a simple visual explanation in charts and graphs to make it easier for them to interpret complex data.

Wallet Profiler for Token

This tool operates differently from the wallet Profiler. The Wallet Profiler for Token focuses on analyzing wallets that hold a specific token. It provides insights into:

• The distribution of token holders
• Activity of top holders (e.g., buying, selling, transferring).
• Wallet labels associated with the token

The Wallet Profiler for Token gives users an understanding of the holder composition and activity for a specific token. They can use this information to know whether the token is concentrated among a few large holders or widely distributed.

Wallet Watchlist

The Wallet Watchlist is a useful feature of Nansen for monitoring crypto wallets users are interested in. Information like wallet balance, transaction history, and tokens held by the wallet becomes available to a user when they add it to their watchlist. This helps users gain an overview of the financial situation of the wallet.

Users can create a personalized dashboard to keep track of wallet movements and token performance. The dashboard can include multiple wallets simultaneously. Users can also turn on alerts and notifications for wallets on their watchlists. This feature allows users to set up alerts to receive notifications when there are new activities from the wallets in the watchlist.

Hot Contract

The Nansen Hot Contracts feature is one of the standout tools offered by Nansen. This tool helps users identify and track the most active and trending smart contracts on the blockchain. Users can find new contracts sorted by largest capital inflow/outflow, user count, Smart Money, or TVL. 

This information can help them spot new token sales, staking pools, liquidity pools, airdrops, and NFTs. Users can now get early access to projects before the rest of the crypto market without Nanse. You can read about the best crypto casinos in 2025 here.

NFT Paradise 

The NFT Paradise is a tool dedicated to the non-fungible token (NFT) market. With this tool, Nansen users can track top NFT projects, their performance, and even profit leaderboards showing the top wallets making money from each NFT. 

NFT Paradise provides insights into the buying and selling activity of NFTs. Users can also find info on the floor prices of NFTs, their trading volume, and wallet activity. NFT Paradise is invaluable for NFT collectors and investors who want to identify emerging trends in the NFT space. ​

Alert System

The Alert System is a powerful Nansen feature that allows users to set up custom alerts. Users can set up alerts for when a particular wallet makes a large transaction or a digital asset sees a huge price pump. When a pre-set criteria is met, the Alert System sends the user a notification. The Alert System ensures users stay informed on important market developments in real time. They can then react quickly to these changes.

Other Features

There are also other features on Nansen, including the Proof of Reserves of exchanges. Users can use this to find the best crypto exchanges. There are also tools to track stats on blockchains and for on-chain analytics.

How To Use Nansen?

The Nansen platform allows users to analyze on-chain data through its set of tools while following smart money activities. To make use of smart money, you need to first sign up on the Nansen website and choose a pricing plan that meets your needs. The following guide shows how Nansen helps users track top DeFi NFT games.

Step 1: Use Smart Money Tracking to see if institutional investors are buying the project’s token.

Step 2: Analyze the token’s performance using Token God Mode.

Step 3: Check the project’s DeFi activity using the DeFi Dashboard.

Step 4: Set up alerts for large transactions or price movements using the Alert System.

Nansen functionality works with all types of digital assets, including altcoins, DeFi projects, meme coins, and more. You can apply this You also need to regularly review your Nansen dashboard to stay updated on market developments.

Nansen Pricing Explained

The pricing structure of Nansen fulfills requirements from multiple user types. The different plans give users varying levels of access to features, with more advanced analytical tools reserved for higher tiers. The Nansen pricing plans for 2025 include:

Free Plan

• Price: Free

The Free Plan provides perfect value for individual investors as well as traders who are new to blockchain analytics. It costs $0 to register and provides access to essential tools and insights but has limited access to key analytic and smart insights. The features available on the free plan are:

• Basic on-chain AI Signals on major market movements
• AI-powered Smart Search 
• No Smart Segment
• Basic personalization features
• Basic wallet and entity analytics and on-chain activities
• Basic access to token and NFT analytics
• Access to multichain ecosystem performances and insights into various crypto protocols
• Manage crypto assets across EVM and non-EVM chains on the Nansen Portfolio
• Institutional-grade research for major crypto trends

Pioneer Plan

• Price: ($129/month or $99/month for annual subscribers—crypto accepted)

Previously known as the Nansen Pro plan, the Pioneer plan is designed for more experienced users who require advanced tools and insights. This plan provides detailed data and instant alerts, which professionals and institutions require to make well-informed choices. The features available on the Pioneer plan are:

• All the features of the Free Plan
• Nansen Labels for 300M+ wallet addresses across 10+ chains, including Smart Money labels to identify top crypto players
• 20 Smart segments
• Insights on Smart Money trades, trends, and activities
• Advanced access to Token and NFT analytics
• All onchain AI Signals on important market movements and AI Signal filters 
• Advanced analytics on wallets, entities, labels, and segments 
• Advanced personalization features to optimize your Nansen usage 
• Advanced table filtering by custom labels, segments, and Smart Money 

Professional Plan

• Price: ($1299/month or $999/month for annual subscribers—crypto accepted)

The Professional Plan offers the complete services of the Nansen app. Features are tailored for large institutions, organizations, and full-time investors that require customized solutions and dedicated support. The plan also has professional insights and priority access to Nansen's team of experts.

• All the features of the Pioneer Plan
• Unlimited smart segments
• Early access to new product releases
• Dedicated Customer Success Manager
• Access to the Alpha Community
• Full access to all features for comprehensive insights and analytics
• Unlimited personalization features for the ultimate Nansen experience 
• CSV downloads
• Nansen AI Agent
• Discount for multi-seat users (5 and above)

Conclusion: Is Nansen Worth It?

Despite its potentially high cost, Nansen provides exceptional market intelligence and actionable data that exceeds other options available today. Nansen gives users all the essential tools and resources needed to successfully explore the complex cryptocurrency approach market, whether they are professional traders, individual enthusiasts, or institutional investors.

Nansen gives its users access to advanced analytics and features that allow them to make well-informed decisions. The continuous innovation at Nansen allows its users to maintain their position ahead of market trends, thus making the cost worth it.

FAQs

What is Nansen Smart Money?

The Nansen crypto analytics platform enables users to observe major crypto investor activities via its Nansen Smart Money feature, which tracks whale or smart money accounts. The Nansen platform tracks these wallets to help users identify potential market trends by monitoring their buying and selling patterns.

With this information, Nansen users have a clear insight into where the most informed market participants are allocating capital. Users have the ability to establish alert notifications that inform them whenever these smart money accounts take any action. Through this tool, users gain market information, which enables them to detect upcoming trends before others and locate promising tokens for better investment choices.  

What is Nansen 2?

Nansen 2 is the update of the original Nansen platform. It is the most powerful version of the on-chain analytics platform with newer tools. In addition, Nansen 2 provides clearer, invaluable in-depth analysis insights into blockchain data. 

Nansen 2 is also easier to use than the original Nansen, helping to make informed decisions with confidence. However, the new platform is still in development, with both platforms operating simultaneously. Users can access both platforms until the full transition to Nansen 2 is complete.

Do you have any discount codes for Nansen?

Yes, we do. You can cut down your subscription costs by applying our Nansen discount code: chainplay. The code "chainplay" applied to your plan purchase will automatically apply a 10% price reduction. For example, if you are purchasing the annual Pioneer plan that costs $99/per month, this figure drops to approximately $89/month. 

You can easily use the Nansen promo code by copying and pasting "chainplay" into the “Apply Promo Code” area during checkout. The system shows the discounted rate immediately after inserting the code. This applies to crypto and bank payments.