Metamask Co-founder Dan Finlay Said The Most Popular Ethereum Wallet Is Still Considering A Token Launch

Crypto loves rumours, but this one isn’t a rumour anymore. It’s straight from the source that MetaMask might finally launch a token.

Dan Finlay, the co-founder of the world’s most used Ethereum wallet, said so himself. Not with a press release, not with a flashy teaser, just a single word on a podcast.

“Maybe,” he said, and then he smiled.

A Token Years in the Making

MetaMask has danced around the idea of a token for years. Ever since 2021, the community has asked. In that year, Consensys CEO Joseph Lubin posted the now iconic tweet: “Wen $MASK?”

It wasn’t just a joke. Behind the scenes, MetaMask engineers talked about community ownership. The idea was to let users actually own a piece of the wallet they use every day. Not just through words, but with real tokens.

In 2022, Lubin more clearly stated that there would be a token and a DAO. But it wouldn’t be a cash grab. They promised that. There would be no fake hype, no farming games, just an honest plan to give the community a role.

Then everything went quiet until now.

This week, Dan Finlay gave the clearest hint yet that the token isn’t dead. On The Block’s Crypto Beat podcast, he answered the question directly.

“If we ever do it, it’ll be advertised directly in the wallet,” he said.

That might seem like a small statement. But in crypto, small statements often carry weight.

Why It Matters Now

The timing is interesting. Finlay pointed out that the regulatory environment is changing. Under the current U.S. administration, crypto feels less restricted. There’s a sense of possibility again.

“Hopefully people take this opportunity to push the boundaries,” he said.

Translation? If there was ever a time to launch a token, it might be now.

That doesn’t mean MetaMask is rushing it. But the door is open, and that alone is enough to get users and developers buzzing.

Scam Warnings and Trust

One of Finlay’s biggest concerns? Scams.

He knows how bad it can get. Fake MetaMask tokens, phishing links, and Telegram groups full of lies. Every time a whisper of a $MASK token surfaces, scammers jump in.

That’s why he was crystal clear on how it would work.

“You will not have to find some account on social media you’ve never heard of giving you a link,” he said. “It won’t be a text message. We don’t have your phone number. It won’t be an email. We don’t have your email address.”

Instead, if the token ever comes, you’ll find it in the wallet. And on the official website. That’s it.

MetaMask wants to make sure you don’t get burned. That’s responsible. Especially in a space where hype often leads to harm.

A Token Without the Drama

Finlay was also realistic. He knows token launches can be legally tricky. Gary Gensler, the former SEC Chair, made that clear. Under his leadership, nearly every token was seen as a possible security.

Finlay acknowledged that reality. He said many projects are still operating in “gray waters.”

That’s why MetaMask isn’t rushing. “My understanding is that securities law is still securities law,” he said.

Even with a friendlier regulatory outlook, the rules still matter. MetaMask wants to play it safe, which is smart.

What Would the Token Even Do?

We don’t know yet. But there are clues.

In past statements, MetaMask has said the token would support “progressive decentralization.” That means shifting control to the users over time. Not just talking about decentralization, but doing it.

The token wouldn’t just be for governance either. There was talk of using it as a funding mechanism. Maybe for developers. Maybe for features. Maybe for gas fee improvements.

It’s also possible the token could be used in MetaMask’s growing DeFi integrations, for staking or give access to premium tools.

We can only speculate. But one thing is clear: this wouldn’t be a meme coin. MetaMask is aiming for substance.

The Wallet War is Heating Up

Why now? MetaMask has been the top wallet for years but that lead is no longer guaranteed. Rivals like Rainbow and Rabby are getting better every month. They offer slick interfaces, cheaper gas and cool features. 

“We’re competing in a permissionless space,” Finlay said. “There would be very rapid, hot competition.” That realisation has pushed MetaMask to level up.

In the past year, they’ve rolled out UX upgrades, gas optimisations, in-app swaps, and more. The team is clearly listening, and a token could be the next step in staying ahead.

30 Million Strong

Right now, MetaMask has over 30 million monthly active users. That’s massive. That’s more than many countries have in population.

It also means that any token launch would be one of the biggest in crypto history. The reach is there, the infrastructure is ready, and the brand is trusted. All that’s missing is the green light.

The Token MetaMask Deserves

Crypto doesn’t need another empty token. It doesn’t need more pump-and-dumps. Or airdrop drama. Or last-minute rug pulls.

What it does need is a token that reflects values. One that encourages good behaviour. Rewards real usage. And strengthens infrastructure.

MetaMask is in a perfect position to do that. With the right approach, $MASK could set a new standard. It could become a blueprint. For wallets. For dev tools. For community ownership.

But only if it’s done right.

What’s Next?

For now, the answer is still “maybe.” But that’s more than we had yesterday. MetaMask isn’t rushing. They’re watching. Waiting. Building. And listening.

Finlay’s message was clear. If and when a token comes, it won’t be through hype. It’ll come through the wallet you already use. That’s how it should be. No tricks. No email drops. No mystery tokens.

Just a secure, honest launch, visible only in the right places.

Final Thoughts

Dan Finlay didn’t promise a token, but he reminded the world it’s still on the table.

MetaMask doesn’t need gimmicks. It already has the users. It already has the trust. A well-designed token would just add fuel to the fire.

So, if you’re still asking, “Wen $MASK? The answer might just be, “Sooner than you think.” But until then, stay alert and safe. When it finally happens, you won’t hear about it on Twitter first. You’ll see it right where it matters most, inside your MetaMask wallet.