Blankos Block Party Shifts Focus to Mobile Gaming

ChainPlay

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one year ago

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Blankos Block Party, the Ethereum-based multiplayer game that entered Web3 gaming when it launched in November 2020, is undergoing a significant transformation. Mythical Games, the studio behind the game, has announced a strategic shift towards mobile gaming to broaden its audience and enhance accessibility.

Blankos Block Party The Web3 Game

Blankos Block Party, since its launch, has been nothing short of remarkable. Not only did it emerge as one of the pioneering blockchain games, but it also became the first blockchain game to launch on the Epic Games Store and the first to surpass the 1 million user milestone.

The game is often compared to the highly successful web2 game Roblox because of its similar aesthetic and community creation-focused gameplay. The game bolstered to a staggering $260 million in funding and ranks among the highest-funded to date.

Bolstered by a staggering $260 million in funding, it ranks among the highest-funded blockchain games, with only Sorare surpassing its financial backing.

Move into Mobile

Mythical Games, in a surprising yet strategic move, has chosen to pivot away from its PC-centric focus towards mobile gaming. The decision aims to cater to a wider demographic and make Blankos Block Party more accessible to gamers worldwide. The move is seen as a necessary evolution to ensure the game's long-term success in an ever-evolving gaming industry.

Jamie Jackson, the Chief Operating Officer of Mythical Games, stated that despite this shift, Blankos Block Party's core essence and gameplay experience will remain true to its original vision. Jackson expressed confidence in the decision, emphasizing that the game's unique blend of blockchain technology, user-generated content, and social interactions would remain intact.

This strategic pivot aligns with a broader trend in the gaming industry, where mobile gaming has continued to dominate the market. The accessibility of smartphones and tablets has made mobile gaming a cornerstone of the gaming ecosystem, attracting both casual and hardcore gamers alike. By adapting to this trend, Blankos Block Party aims to tap into the massive mobile gaming audience.

While this shift may surprise some fans of the game, Mythical Games assures that the community and player base will remain at the heart of their strategy. Blankos Block Party's dedicated player community has been instrumental in its success, and the developers are committed to nurturing this community throughout the transition.

Final Thoughts

Blankos Block Party's journey from a high-profile blockchain game to a mobile-centric title is a testament to the flexibility and adaptability of the gaming industry. Mythical Games' vision for the future of the game is one that prioritizes inclusivity, accessibility, and continued innovation, ensuring that Blankos Block Party remains a beloved and evolving virtual world for gamers worldwide. As the game's journey unfolds, its loyal fan base eagerly anticipates the exciting developments that lie ahead in this new mobile-focused chapter.