YGG Play Focuses on Crypto-Natives with Lighthearted Web3 Games

A New Direction for Web3 Games

After four years of trying to make Web3 games click with a wide audience, Yield Guild Games decided something had to change. The usual approach wasn’t working. Web3 titles were too complicated. They didn’t match the casual style many players enjoy. YGG noticed that people weren’t looking for massive open worlds or deep gameplay loops. They wanted quick, enjoyable games that they could pick up quickly. The team changed its focus as a result.

YGG introduced YGG Play rather than attempting to gain widespread acceptance. It is a game publishing company that caters to a particular demographic: gamers who are already familiar with cryptocurrency. They are the ones who mint NFTs, trade memecoins, and monitor the charts on a daily basis. They are the focus of the new games. The tone is self-aware, frantic, and humorous. YGG refers to it as "casual degen."

Source: X

LOL Land: Built for the Crypto Crowd

LOL Land is the first title under YGG Play. It’s a browser-based board game built for quick sessions and easy rewards. The game has four themed boards: YGG City, Beach Day, Carnival, and Ice World Wonderland. It includes characters inspired by the Pudgy Penguins community, like Aaron Teng and Rusk0f. The game doesn’t try to bring in everyone. It focuses on the crypto crowd.

LOL Land has two modes. Free play is unlimited, but you don’t get token rewards. Premium play lets you buy rolls. You earn points. Those points can be redeemed for YGG tokens. The prize pool is worth $10 million. Players can also use YGG tokens to claim NFTs. This setup gives people real value for their time and activity.

LOL Land was created by Gabby Dizon, co-founder of YGG, who drew on his Web3 skills and casual gaming experience. Before YGG, he spent over 20 years making casual mobile games. He knows what keeps people engaged. He understands the balance of fun, flow, and rewards. Dizon believes crypto games should take lessons from that space. People love to play simple games on the go. They like badges, streaks, and leaderboards. Crypto can bring real ownership and extra value to that model.

Source: X

YGG used to invest in Web3 games. Now they’re creating them. It’s a big move. Instead of funding external developers, YGG is building in-house games that fit its community. They’re not chasing players who don’t care about crypto. They’re giving the crypto crowd a game that speaks their language. That includes memes, NFTs, and in-game economies that connect to real tokens.

Dizon says many Web3 games missed the mark by trying to look like traditional games. But the actual crypto audience wants something different. These are users who refresh their wallet apps daily. They follow NFT drops and memecoin launches. They want fun. They want rewards. They also want low time commitment. That’s the group LOL Land is made for.

Dizon is clear about his view: crypto games don’t need to go mainstream right away. There’s already a strong market inside the space. People trading NFTs or flipping coins already spend hours in this world. They’re ready to try a game that gives them more to do — especially if it comes with rewards and recognition.

Creating good games is always hard. It’s even harder when you add new tech like crypto. But Dizon believes Web3 games can have a real impact. It takes time to get the format right. LOL Land is one experiment in that direction. And it’s backed by years of insight, trial, and error. YGG isn’t trying to change the whole world. It’s just building something fun for the people who are already here. That might be all it takes.