SANDchain Debuts to Power a $250B Creator Economy

Key Takeaways

• SANDchain has officially launched as a blockchain network built to power the $250B creator economy.
• It provides transparent financing, fan engagement tools, and tradeable creator tokens.
• The launch brings together creators, fans, and brands under a single onchain ecosystem, supported by the SAND token.

The Launch of SANDchain

SANDchain, a blockchain designed to support the creator economy, has been launched. Over 200 million creators worldwide are part of the creative economy, which is estimated to be worth over $250 billion. It has long struggled with inadequate finance, ambiguous revenue structures, and irregular rewards, despite its size. By offering a transparent, onchain solution that unites companies, fans, and creators into a single ecosystem, SANDchain seeks to address this issue.

Source: X

What SANDchain Offers

SANDchain gives creators financial infrastructure that was missing before. Fans can join quests and loyalty programs, while communities earn onchain rewards. Creators gain access to clear financing tools and a predictable way to manage income. Culture itself becomes a form of value that can be stored, traded, and grown. At the center of this is $SAND, which now acts as the universal currency of what SANDchain calls the Creator Nation.

The system works through three layers. SANDpoints represent loyalty and reputation across the whole network. Creator Points focus on individual creators, showing fan support and granting access to token allocations. Creator Tokens are tradeable assets linked to a creator’s brand, offering perks and new ways to connect with their communities. This layered structure makes sure both creators and fans have clear benefits.

SANDchain introduces two main products. Patron Vaults are capital reserves that allow investors to fund creator loans. In return, investors receive yield and loyalty points. Creator Vaults are built around receivables from Web2 platforms like YouTube and TikTok. This setup makes loan repayment more predictable and helps creators scale their businesses with stable financial backing.

The $SAND token is already well established, listed on more than 80 exchanges worldwide and ranked among the top 100 cryptos. With SANDchain, the token gains new utility. It is used for gas, governance, loyalty, and creator token interactions. This shifts $SAND from being mainly tied to voxel gaming and The Sandbox to becoming a broader economic driver for global creators.

Source: X

SANDchain is built using the ZK Stack from ZKsync. This provides scalability, low fees, and strong security. Every action is processed onchain and secured by the $SAND token. By using this technology, SANDchain keeps operations efficient and trustless, making it easier for creators and fans to engage without barriers.

The project has a strong network of launch partners. These include The Sandbox, Animoca Brands, ZKsync, Ready Player Me, Mocaverse, and Cool Cats. Well-known creators like DJ Agoria and artists from different regions are also onboard. The mix of Web3 companies, creators, and brands shows the broad interest in building on SANDchain from day one.

Sébastien Borget, co-founder of The Sandbox, said that SANDchain takes the mission of empowering creators beyond gaming platforms and into a global economy. Robby Yung, CEO of The Sandbox, highlighted that creators need financial infrastructure, not just audiences. Yat Siu, co-founder of Animoca Brands, pointed out how SANDchain aligns with digital property rights by letting fans turn engagement into ownership. These leaders see SANDchain as the next stage of growth for creators.

SANDchain will be presented at TOKEN2049 Singapore on 1 October 2025. The launch includes the Creator Manifesto and early sign-ups. The SANDchain testnet will go live on 14 October 2025. Fans and creators who sign the manifesto now will be among the first to join the testnet and experience the platform’s tools.

About SANDchain

SANDchain is a zk-powered blockchain created by The SANDChain Foundation. It provides programmable tools for loyalty, tokens, and financing. It uses $SAND as its native token to handle gas and governance. The foundation wants to give creators and communities the means to own, fund, and grow culture together in a fairer way.

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