From NFTs to Games: Doodles Enters Telegram with Kyle’s Journey

Doodles is entering the Telegram gaming scene with its first title, Doodles UP! – Kyle's Journey. The launch date is August 13, and the game is built on the TON network for Telegram’s huge audience of over one billion users. The game is already live in early access. Players can start today, collect starter loot, and complete social tasks to unlock better rewards before the full release.

Early Fun Before Launch

The full game is not out yet, but players can take part in an early stage. It starts with unlocking and upgrading a loot chest. Everyone who joins the early access list gets a Wooden Chest. Completing simple tasks, such as joining the Telegram channel, following the game on Twitter, or reacting to a tweet, upgrades it to a Pink Chest. Inviting three friends upgrades it further to a Splatter Chest. The process is quick and lighthearted, matching Doodles’ playful brand style.

Doodles UP! – Kyle's Journey is a fast multiplayer game built around skill. Players follow Kyle, the main character, as he escapes from Data-bo-data, a company first introduced in the Doodles AI mini-game, Lord of the Files. He travels through a strange portal into “the threshold of sanity” and hunts bugs, which are his favorite food. Catching bugs earns points and unlocks rare in-game items.

Source: X

Players can:

• Compete in head-to-head matches
• Climb the global leaderboards
• Collect coins to get rare rewards

The game runs on Elympics, a multiplayer engine made for web3 games. Elympics allows fair matchmaking, smooth gameplay, and token-based features that can work across blockchains.

The choice to launch on Telegram makes sense. The platform is familiar to a massive audience, and games built on TON are easy to access. TON, short for The Open Network, is fast and user-friendly. It lowers the barrier for players who may not have deep experience with crypto or web3.

Jack Booth, VP of IP Strategy at TON Foundation, described this release as a milestone. He highlighted how it brings a popular IP into a competitive, social format on TON. Telegram’s global reach also makes this one of the most accessible blockchain games yet.

Joining is easy. Visit t.me/DoodlesUP_bot and follow the prompts. You will receive a Wooden Chest right away. Then, complete four social tasks to get better rewards. These tasks include:

• Joining the Doodles UP channel
• Entering the Telegram community group
• Following on Twitter/X
• Reacting to a team tweet

A Quick Look at Doodles as a Brand

Doodles began in October 2021 with 10,000 hand-drawn NFT characters. Created by Evan Keast, Jordan Castro, and artist Scott “Burnt Toast” Martin, the brand became known for its colorful and whimsical art.

In 2022, Julian Holguin, former Billboard president, became CEO. Pharrell Williams joined as Chief Brand Officer. Their vision expanded Doodles into a broader entertainment brand. The company now works across games, music, fashion, and physical products.

Some of its products include:

• Space Doodles, animated avatars with audio
• The Dooplicator, for minting wearables
• The Inkubator, a fund for community projects

Pharrell’s role brought unique drops like Pharrell-Packs, which combined music, clothing, and digital art. These moves helped Doodles evolve beyond being just an NFT collection.

Source: X

Doodles is not alone in turning web3 brands into games. Pudgy Penguins has launched Pengu Clash on TON and is building Pudgy World on zkSync. It has other titles like Pudgy Party and LOL Land. The brand has also released physical toys through Walmart, linking web3 with everyday retail.

This trend shows web3 brands are growing into entertainment ecosystems. They are moving past NFT trading to reach people who have never owned crypto assets. Games on Telegram with TON integration help bridge that gap.

With Doodles UP! – Kyle’s Journey launching today, players have a chance to join from the start, earn rewards, and enjoy a social, playful experience inside Telegram. For Doodles, this game is another step in building a brand that blends digital art, storytelling, and interactive play for a global audience.